On November 18th, Jeff Sutherland and Ken Schwaber released a new version of the Scrum Guide – the definitive source for Scrum. While there are a number of people who have done comprehensive reviews of the changes and debated in excruciating detail the meaning behind each of these changes (see this article by Johnannes Geske for a side-by-side comparison), that is not my intent with this commentary. Instead, I want to give you a few things that I like about the updates and a few things that will challenge most organizations as they continue to seek the most effective way to deliver value to their customers.
In the past, our company has seen success through referrals and a small amount of marketing. When we decided to take it up a notch to be more intentional in our growth, we reached out to Barb Bertsch, a marketing wiz, to evaluate our efforts.
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