While all facets of project management and leadership are important, the most important skill a project manager or leader can possess is communication. It is said a project manager spends 90% of their time communicating. I have seen the single greatest factor impacting project success is communication. In fact, project communication is so vital, it really encompasses two entire knowledge areas in project management; “Project Communications Management” and “Project Stakeholder Management.” The two go hand-in-hand. You must communicate effectively to drive stakeholder engagement, which is critical to overall project success and adoption.
As a project manager, if you meet your scope, schedule and cost baselines, was your project successful? If it takes a prolonged time period to achieve the business outcomes planned, is that your responsibility? Does your involvement end when the project is finalized, or do you have some responsibility to ensure project adoption? If you believe you’re responsible for meeting project baselines and ensuring project adoption you will need to look beyond project management. Project adoption is about change management, so you must integrate change management into your project activities to ensure success.
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