Put the User First: True Value of User Stories

Put the User First: True Value of User Stories

Project Management  |  Agile

In marketing, best practice is to understand your customer to make an emotional connection leading to brand loyalty. In sales, the customer relationship is paramount; lose that trust and you lose business. In project management, the customer’s needs should be paramount, but sadly are often lost in the cacophony of voices from various stakeholders. Project Managers can enjoy more successful project outcomes and yes even “repeat business” when they put the user first. The User Story tool is a great way to ensure all team members have a shared understanding of the work at hand.

User Story Defined

The “User Story” is most commonly associated with the Agile project management methodology. Using input from the customer (or the product owner, as representative of the customer’s voice), the team breaks work into functional increments called “User Stories.” Rather than a generic statement that summarizes the overall project effort, each increment, or User Story, provides a clear line of sight into the what and why of a piece of work. Ideally, each implemented User Story contributes to the overall value of the product.

User Stories 1


The User Stories need to be accessible to the team members, whether in a shared office space or working virtually. To that end, teams can use index cards or sticky notes to post User Stories in a shared physical space or leverage a project management software that mimics the “post-it” nature of focused information that can be organized and moved as needed.


User Story Creation

No special training is needed to write a User Story, but for it to help your project team, the stories should reflect a proven three-part formula: Who, What, Why. You can think of it as an equation:

 As a <type of user>, I want <some feature> so that <some reason>

For others, it may help to think of it as more of a fill-in-the-blank statement:


As a someone

I want something

so I can have a value.


What all User Stories must have is a focus on the Customer. As in Marketing and Sales, Project Management is also about creation of value for the customer. The User Story is a means to keep that value at the front of all work. 

User Story Answers Three Vital Questions


As a <type of user>

Who is the user?

As a someone


I want <some feature>

What are we building?

I want something


so that <some reason>

Why are we building it?

so I can have a value.


A User Story should be “digestible” - a single thought built on the value to the customer. The ScrumDesk provides great tips for effective User Stories including:

  • Remove unnecessary words that do not add information value.
  • Identify the user explicitly. (“User” does not capture who work if for)
  • Keep it simple. More words do not add clarity.
  • Keep it small so that it can realized by 3-5 days including tests, documentation, etc.


The challenge of writing a User Story is not in identifying the value (hopefully!) but in keeping it a clean, straightforward, and simple as possible.

User Story in Project Management Context

Much has been written about User Stories as a tool within the Agile methodology. In the very informative “Agile project management with formal requirements and test case management” conference paper available on the Project Management Institute site, author McKenrick states:

  • Agile product development with Scrum is based on completing a set of User Stories within a time-box called a Sprint
  • A User Story belongs to zero or one Sprint
  • A User Story has attributes such as Title and Description
  • The state of the User Story will normally transition from Not Started to In Progress to Done.
  • All User Stories are required to have a Design Review before it is done and a Done Review after it is done.

It is important to note that a User Story is not a Feature nor a Task. The User Story brings forward the context and perspective of the human customer into the development cycle.

Learn More

Regardless of your role within an Agile project environment, it is critical to understand the purpose of User Stories and how they fit within the overall workflow. In the Agile Fundamentals workshop from the Project Management Academy, you will learn how to write better requirements using user stories and acceptance criteria that best represents the voice of the customer.


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About Megan Bell, MPM, PMP

A multi-hyphenate of corporate training, higher education, and creative agency work, Bell’s passion for connecting people to impactful information fuels an evolving career journey. Her portfolio includes conducting learning analytic research and reporting, managing a corporate mentoring program, authoring a blog series, facilitating leadership and career programs, serving on a non-profit board, and even occasional voice work. Bell’s education background encompasses UNC-Chapel Hill, Western Carolina University, and North Carolina State University.